Most NZ online stores obsess over product pages and neglect the pages that actually carry the traffic.
Retailers pour effort into individual product pages and leave category pages as a bare grid of thumbnails with no text at all. But it's the category page that has the search volume.
Nobody searches for your SKU. They search for "merino base layers" or "electric mountain bikes NZ" — and those are category-level queries.
Every filter combination generating a crawlable URL means Google spends its time crawling thousands of near-identical pages instead of your actual products. This is the single most common serious issue we find.
If you use the manufacturer's copy, so does every other retailer in the country. There's no reason for Google to rank you over them.
You just deleted a page that had rankings and links. Keep it, mark it out of stock, offer alternatives.
Retail is the worst offender. Every unoptimised hero image is costing you conversions and rankings simultaneously.
Price, availability and reviews can appear directly in search results. It's a straightforward win, and most Canterbury retailers haven't done it.
If you have a physical shop in Christchurch, you're competing in two games at once — national ecommerce and local search. "Bike shop Christchurch" and "buy e-bike NZ" need completely different pages. Most retailers build for one and lose the other.
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