The errors we find in nearly every Christchurch audit — and what each one is costing you.
They're usually just older. Check their backlinks, their content depth, their site speed and their reviews before you decide you can't win. Here's how.
Growing fast, barely contested, and almost never named on a Christchurch business's website. It's the cheapest visibility in Canterbury and nobody is taking it.
One category, no services listed, a photo from 2019. This is free to fix and it's the biggest local lever you have.
They drive rankings and they drive the decision — especially in Merivale and Fendalton, where reputation beats price. Yet most businesses simply never ask.
"Builder Christchurch" is contested by firms with a decade of links. "Bathroom renovation Merivale" is not — and that searcher is much closer to buying.
Twenty pages with the name swapped is a doorway pattern. Google treats it as spam. One real page per area beats twenty fake ones.
Construction and retail sites are the worst offenders. Every unoptimised image costs you rankings and conversions at once.
If you can't say where last month's enquiries came from, you're allocating budget on feel.
Both are penalisable. Fake reviews also breach the Fair Trading Act in New Zealand. The short-term gain isn't worth the long-term damage, and no legitimate agency will do it.
Almost none of these are technical wizardry. Most Canterbury SEO failure is a business not clearly telling Google — and its customers — what it does, where it does it, and why it's any good.
Get a free audit and we'll tell you which is costing you most.
A free, no-obligation SEO audit. We'll show you who's outranking you in Christchurch, exactly why, and whether they can realistically be displaced.